Rebuilding our website
A record of rebuilding a company site that had only a phone number as its way in, working alongside AI. More of it is about what we had to fix than about what went well.
- What happens when a contracting firm has no contact form on its siteWe rebuilt the company website. Why did we decide to start again? There were three reasons, and none of them were about what suited us — they were all about what made things hard for our customers.
- What we handed to AI when building the site, and what we did notWe built this site in conversation with an AI. What we handed over, what we did not. And the part that mattered most was deleting the plausible-sounding falsehoods the AI wrote.
- How long should a company home page be? We cut 2,481 characters down to 1,587We had a finished home page, and then cut it down to two thirds. What there was too much of was not information — it was the same point repeated. Here are the numbers we measured.
- Five things we launched without finishing (as of August 2026)At launch there are parts of this site that are still not filled in. Here, without hiding any of it, is what is missing.
- Four things that were broken on a phone after launch, and how we fixed themAfter launch we opened the site on our own iPhone. The bottom of every page was hidden, and once you had scrolled down there was no way back to the menu. Here is how we turned "somehow it looks wrong" into numbers, and what we fixed.
- Move your company and Google will not update your address by itselfWe set up Google Search Console. In the process we found that our 2024 move to Katsushika was reflected nowhere online — and that even our own site had an address that did not match the company register.
- Why the layout looked half-finished on an iPad: nine breakpoint stepsThe phone was fixed. What about the iPad? Opening it, everything — type, spacing — was "medium", with no point of emphasis anywhere. Here is how we removed nine breakpoint steps, made headings bigger and the supporting text smaller, and stopped Japanese from breaking mid-word.